You’re ready to land more clients and want to start reaching out to your potential future clients. you may have heard that there are many different ways to find new leads as a v.a., and some of those include following warm leads and others, cold leads.
a warm lead is someone who is already in your circle. they’ve already warmed up to you and know you, follow you, or have reached out to you to collaborate. they’re typically easier to land a contract with, since they are familiar with you.
a cold lead is someone you don’t know and haven’t had any interaction with yet. you are the initiator for your connection.
sounds scary, right? it doesn’t have to be. but i understand! cold leads can be intimidating at first, but will get easier over time. half of the battle of a cold lead is the mindset you’re in when you send your email. the other is consistent communication.