Take a look at some of these well-known, famous logos as we dissect some of their hidden meanings! I love creating new logos and working with new businesses to develop their brand, but can admit, I have never hidden imagery into logos thus far. Seeing these simple, yet very complex, logos portray the mission of their businesses is inspiring and something I look forward to pursuing in future designs.

1- FedEx

2- Amazon

3-Quiksilver

4- Levi‘s

5- Cisco

6- Pittsburgh Zoo

7- Yoga Australia

8- Baskin Robbins

9- My personal favorite- The Guild of Food Writers

A play on words, the white space creates a spoon and the black is the tip of an ink pen!

10-Ed’s Electric

Which are your favorites? Have you seen any other famous logos with hidden meanings?