In this episode, Emily is talking to the Fresh Princess of Email Marketing, herself, Liz Wilcox. Our Virtual Assistant (VA) series continues by talking specifically about outsourcing and how you can know it is the right time to do so.
As Liz and Emily discuss a mutual unappreciation of the word “solopreneur,” the sentiment behind that word is brought to light in detail. As Emily says, many entrepreneurs burn out quickly because they either try to take too much on themselves to accomplish, or have no idea just how much they are doing or what needs to get done for their business to be successful.
Liz offers great insight into how she realized it was time to outsource and when she could realistically do so for it to make financial sense for her situation. Listen in for more!

Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships + make real money with emails. She’s best known for selling a blog, turning a $9 offer into multiple six-figures (without ads), and helping you untangle the email “knot” with pop culture references. She loves the 90s, headbands, and the beach.
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The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships + make real money with emails. She’s best known for selling a blog, turning a $9 offer into multiple six-figures (without ads), and helping you untangle the email “knot” with pop culture references. She loves the 90s, headbands, and the beach.