I’ve learned many lessons throughout my time as a female entrepreneur, but one thing that I have learned as my business has shifted, is that each shift is different– *but* no matter the difference, each shift was made easier with effective branding. As people, we do not just stay the same. We evolve, we grow, we change. Because businesses are run by these ever-changing people, it stands to reason that businesses might evolve as well. Join me as I talk about the importance of establishing your brand and knowing when to rebrand, especially when it comes to a timely PIVOT!